3 Photos Product Brands Need to Share on Social Media
If you're a maker or you run a product brand, THIS IS FOR YOU!
Posting the same product photos on social from your e-commerce product listings isn't cutting it!
There are so many opportunities for you to engage with your customers and prospective customers on social but it takes interesting imagery to get them to stop scrolling.
Think about what the photos in your online store tell shoppers without any text. Just the photo...
Probably not too much, amiright?
Share More than E-Commerce Photos
Posting photos of your product is important. Prospective customers want to learn as much as they can before purchasing.
But if you’re not sharing enough variety, you could be missing out on sales!
Make it easy for prospects to go from casually browsing to clicking "Check Out" by giving them more info than they're expecting.
Keep reading to learn 3 types of images product brands should be sharing - and this is just the starting point!
1. Show Them How it’s Done
Share images that show how to use your products— even if it seems perfectly, self-explanatory!
These types of photos can:
calm any worries about how to get the best outcome from your products
reduce the amount of “how do I use this” emails or comments after purchase
allow prospects envision themselves using the product and experience the “before/after” firsthand
2. Show Scale
Don’t leave it to the fine print. Make it easy for. customers to see exactly what they’re getting.
Plus, it builds trust with prospects because of your transparency in marketing
3. Think Outside the Box
Time to get creative! Show the experience of using your products. For a bath and body brand, sharing pictures that create a feeling is key!
I mean, doesn’t this capture of a shave brush and dish make the chore of shaving your legs seem way more luxurious?!
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