Cannabis Products for Movement

Looking to match their brand imagery with the benefits and uses of their products, Mi Sota Essence was in need of some engaging, authentic content that could be used across their digital platforms for a brand awareness marketing campaign. The woman- and Latina-owned cannabis brand tasked me with creating authentic, engaging images that could help educate consumers on how and when to use their products, accompany a full website refresh, and perform well in email and social media marketing. We leaned into the founder’s Latina heritage with pops of red and even used her mother (someone who suffers from Rhumatoid Arthritis, one of her ideal client avatars) as a hand model.