Before & After: Tasha Collective Marketing
MOOD BOARD VS DELIVERED IMAGES
With every brand photo session, I ask my clients to gather image inspiration in the form of a mood board. I ask them to save images that they’re drawn too— the lighting, the overall vibe of the image, the angles, the outfits, and more! Truly, any element of an image they like, I ask them to save to a private Pinterest board so I can better understand the vision in their mind.
Tasha from Tasha Collective Marketing was no different! Our main goal with this session was to create a lot of on-brand images she could post to promote her social media management services.
Tasha Collective Marketing is a playful, bubbly, feminine brand and I wanted to make sure that its personality would shine through each image.
Take a look at the mood board filled with images Tasha pinned and then what we created!
Here’s what I created for her—
Can you notice the similarities between the inspo and Tasha’s final images?
I like to use inspiration as a starting point to then create images that reflect the same aesthetic and style!
