Before & After: Tasha Collective Marketing
With every brand photo session, I ask my clients to gather image inspiration in the form of a mood board. I ask them to save images that they’re drawn to— the lighting, the overall vibe of the image, the angles, the outfits, and more! Take a look at how the mood board compares to the final images I delivered!
3 Differences Between Brand & Portrait Photography
When I launched Uncommon Collaborative in 2019, brand photography wasn't a common practice for businesses yet. To be honest, I had a really hard time explaining exactly what brand photography was and what made it different from product and portrait photography.
Here are the Exact Steps I Take to Create Strategic Brand Images!
No matter your industry, it's a safe bet to assume that you've created some strategic processes in your business. Why? Because we all know that strategic processes create consistency, save time, and add value! My processes are no different!
5 Reasons to Share You Client Experience
Answer the questions you keep getting from clients before their first sessions and you’ll find your first-time clients arriving excited and confident to work with you!
3 Things You Get From a Brand Photo Session That Aren't Photos
Whether you realize it or not, you’ll get more than just your photos after your brand session! Keep reading to learn what!
The Pros and Cons of Hosting a Photo Session at a Studio
What if your business operates fully remote? Or if you simply don't want to deal with the cleaning and extra work to prep your office for a photo session? A Studio Photo Session might be perfect for you!
The Pros and Cons of Hosting a Photo Session in Your Home or Office
An on-location photo session gives your audience the opportunity to really see you and peek behind the curtain of your brand's online presence — but its not without its own downfalls!
How to Show the Behind-the-Scenes in a Confidential Business
Industries that are bound by confidentiality requirements are often the ones causing the most anticipatory anxiety to their clients, oftentimes this is a practitioner/patient relationship — BUT it’s still possible to offer a look behind the scenes to ease your patients’ or clients’ anxiety.
Showing In-Tangible Services with Brand Photography - Spotlight Client Case Study
A look at how I created behind-the-scenes brand photography that showcases company culture and in-tangible services to give prospective clients a clear look at offered services.
3 ways Anticipatory Anxiety is Impacting your Consumers (and how to fix it!)
Your clients aren't dreading seeing you, but they may be worried about the unknowns of the experience. As a brand, it's important to think about how you're helping your consumers understand what you offer.
Telling a Branded Story with Photography - Spotlight Client Case Study
A look at how I created brand and product images that would uplevel my client’s website with a more polished, established look, but also have images that seamlessly fit in with their updated brand aesthetic.
How I Create Ultra Custom, Vibe-y Brand Photos
There’s power in giving your ideal consumer all-the-feels when they visit your website!
5 Ways Brand Photography Benefits your Business
Brand photography isn’t just having professional photos on your website — it’s about what kind of work those images do for your business!
Those non-tangible benefits are even more valuable…
This is Why I Call Them "Photo Sessions" and not "Photo Shoots"
interrupting your normally peppy blog posts to share about something that came to a boiling point for me last week.
How to Look Confident as Hell - Even if You're Not!
Each season, I’ll be releasing a new free guide to help you tackle the top concerns I get from my own clients. This type of insight is usually reserved for my clients, but I am so excited to let you in and share them with you too!
First up? I’m taking on Camera Confidence!
This is What Your Portraits Say About You and Your Brand?
Every business owner needs a portrait — But the thing with portraits is that a GREAT one can boost your confidence and a bad one can be incredibly defeating. Do you know what yours is saying about you?
3 Photos Digital Solopreneurs Need to Share on Social Media
If your audience has to scroll more than 3 rows to find your beautiful face, you're not sharing pictures of yourself enough!
3 Behind-the-Scenes Brand Photos Makers Need
Do you think about what potential customers might be thinking about when scrolling your feed? Here are 3 types of behind-the-scenes branding photos makers need to be posting to build trust with potential customers online!
3 Photos Jewelry Makers Need to Share on Social Media
If you're a jewelry maker, THIS IS FOR YOU! Are you taking advantage of the opportunities to connect with your customers? Or are you only posting pictures of what you sell?
Here's the Problem with Non-Custom Branding Images
As a photographer, you might expect me to have strong feelings about stock photography – and you'd be right! But not for the reason you might think…