3 Photos Jewelry Makers Need to Share on Social Media
This one is for the Jewelry Makers! 💍😍
Are you taking advantage of the opportunities to connect with your customers (and not-yet customers) on IG?
If you're only posting pictures of what you sell, every post comes across as a sales grab.
Get your followers interested (and following through to tap "check out") by gaining their trust by posting real images of you -- the maker!
In this post, I share the 3 types of images jewelry makers should be sharing - and this is just the starting point!
Ready? Let’s do this!
Share More than E-Commerce Photos
Posting photos of your product is important. Prospective customers want to learn as much as they can before purchasing.
But if you’re not sharing enough variety, you could be missing out on sales!
Make it easy for prospects to go from casually browsing to clicking "Check Out" by giving them more info than they're expecting.
Keep reading to learn 3 types of images product brands should be sharing - and this is just the starting point!
1. Show Them How it’s Done
Share images that show your process. This lets your audience see you at work and the steps it takes to create wearable art from nothing!
When your customers inevitably get compliments on their new earrings or necklace, they’ll be able to brag about how much time goes into each bead, or how you build each clasp by hand!
I mean, isn’t that better than sharing about the great deal they got on it?! They’ll be promoting your business for you!
2. Show Your Workspace
Whether you work from your own studio or at your dining table, sharing your workspace builds trust with your audience by showing that you have nothing to hide!
3. Show Them What it Takes
Handcrafted jewelry takes time - and expertise, and an artful eye, and a lot of trial and error, and then some!
Sharing images of you creating your pieces help to support your price point by explaining and showing all that goes into each piece (and every single step of the process).
*Bonus points if you can show the tools you’ve created specifically for one step of the process or the techniques that are unique to your brand!
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