3 Behind-the-Scenes Brand Photos Makers Need
Who are your Instagram posts for?
Do you think about what potential customers might be thinking about when scrolling your feed?
Who is my money supporting?
Why does this cost more than I was expecting?
Are my dollars really staying local?
If you're only posting photos of your products on social media, you might be missing out on sales. When people choose to shop small and support local, they want to know who their dollars are supporting.
Keep reading to learn the 3 types of behind-the-scenes branding photos makers need to be posting to build trust with potential customers online!
1. The Details That Support Your Value
Many consumers don't understand why a local product costs more than something they could buy at a Big Box store. Showing the time-consuming details of your products do the work of explaining a higher price point for you.
If you hand place and glue thousands of crystals on each piece of art, showing your process helps consumers understand the lengths it takes for you to create every piece.
If you hand pour every candle, show the process. To many folks, a candle is a candle. But when you explain how you create it that adds value to your consumer’s purchase, that’s where you can really reel them in!
2. Where the Magic Happens
Whether you work in an expensive, private studio or in a spare room in your basement, show it off -- proudly! There is no right or wrong when it comes to your workspace, especially when it's the space where you create the amazing products you sell!
While it might seem mundane to you, don’t forget how close you are to your products. Posting on social media isn’t for you— it’s for your customers! Let them in to see your work space. It’s an intimate space that most people never get to see so by allowing them in, they get to feel like they actually know you — whether or not you’ve actually ever met.
3. Specialized or Unconventional Tools
Show off the steps or tools that are unique to you and part of your special process. Oftentimes, these are the things that consumers remember and share with friends during conversations about their new purchase, aka your product!
Using a syringe to hand glue crystals to a skull is a highly unconventional tool to many folks. Use those unique parts of your process to your advantage!
The more unique and unconventional, the more likely people are to remember (and brag about it to their friends). Have you ever had this conversation:
Person 1 - “I like your necklace!”
Person 2 - “Thanks! I got it on sale and I had a coupon!”
You likely don’t want to be remembered as the cheapest shop in town so make sure you’re giving customers a reason to remember who you are so when they tell their friends about their new purchase, they’re sharing the details that could lead to your next sale.
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Inspired?
Reach out to start planning your brand photography session!
