5 Reasons to Share You Client Experience
Brand photography just got a whole lot more customized!
If you’re a service provider that‘s looking to build a loyal client base, listen up!
Sure it’s important to tell your prospects all about the benefits they’ll experience after working with you, but that’s assuming you’re giving them enough info to click that “Book Now” button to land their business.
Answer the questions they’ll have prior to booking and you’ll have a warm lead that’s excited and confident about working with you weeks before you meet!
Learn how a Client Experience brand photography session could benefit your brand!
1.
Reduce Anxiety + Build Trust
Forcing your prospects to book an appointment or session without any clue as to what a session looks like can be stressful for some, or worse, keep others from taking the next step altogether!
Show prospects what your services entail from start to finish and everything in between. What does your office or studio look like? Where will they be within your space during your time together? What kind of body language do you use during your services? Are you talkative and bubbly? Is it a little more calm or relaxing?
Let prospective clients know what to expect from your service ahead of time and build trust by reducing pre-appointment jitters!
2.
Explain Your Services + Educate Your Prospects
A Client Experience session translates to product brands too — especially those with online stores!
Let your customers see what it looks like to own and use your products. Show them what to expect when using the product (and how to use it correctly) to help them feel more confident filling their carts and checking out in a single visit!
Client Experience brand photography can help to make abandoned carts a thing of the past!
This simple strategy can easily help brands convey their services to prospects -- especially when the services themselves are in-tangible!
3.
Feature the Experiences that Support Your Prices
As a service provider, you've likely had to justify your prices at least once since you've been in business.
It's awkward, uncomfortable, and puts a bad taste in your mouth -- amiright?!
Showing all the different ways you spoil and treat your clients is one way to support your prices without having to verbally explain them.
4.
Feature the Experiences that Support Your Prices
Allowing your prospects to envision themselves working with you is a key theme throughout all Client Experience sessions and is a strategy I use while creating our “Must Capture” list prior to the session.
This type of imagery focuses on you, the service provider, and keeps the client’s identity concealed — bonus points when you can actually conceal their identity during your service! This approach lets prospects imagine themselves on the receiving end of your service and envision the results and benefits of pressing “Book Now” — whether that’s a facial or personal service, one-on-one coaching session, or professional service in an office setting.
There are many ways to achieve these types of images, regardless of your industry.
5.
Show What They Can Expect From Your Service
Let your prospective clients see what it looks like to book a service with you.
Show them what to expect when they arrive, what to wear, and to help them feel more confident booking an appointment online before ever meeting you.
Inspired?
Contact us to starting planning your Client Experience brand photography session!
