When I launched Uncommon Collaborative in 2019, brand photography wasn't a common practice for businesses yet. To be honest, I had a really hard time explaining exactly what brand photography was and what made it different from product and portrait photography.

No matter your industry, it's a safe bet to assume that you've created some strategic processes in your business. Why? Because we all know that strategic processes create consistency, save time, and add value! My processes are no different!

Answer the questions you keep getting from clients before their first sessions and you’ll find your first-time clients arriving excited and confident to work with you!

Whether you realize it or not, you’ll get more than just your photos after your brand session! Keep reading to learn what!

Your clients aren't dreading seeing you, but they may be worried about the unknowns of the experience. As a brand, it's important to think about how you're helping your consumers understand what you offer.

Brand photography isn’t just having professional photos on your website — it’s about what kind of work those images do for your business!

Those non-tangible benefits are even more valuable…

Every business owner needs a portrait — But the thing with portraits is that a GREAT one can boost your confidence and a bad one can be incredibly defeating. Do you know what yours is saying about you?

There’s a lot more that goes into selecting a photographer for your branding photography session than just having a camera!