3 Branding Photos Estheticians Need to Post on Social Media
Show What You Sell!
When planning a branding session with a client, I always start with sharing the customer experience.
If you're an esthetician that wants to niche down her services in 2022, stop posting images of services you don't want to do!
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When I decided that I wanted to work with entrepreneurs and businesses way back in 2019, I stopped ever posting photos from the weddings or restaurants I photographed. I still did that work during my transition, but I didn't post it!
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So now, I share that wisdom with you!
So as we start to close 2021, I’m going to ask you:
What results do you want to see in
2022 and what actions must you take to get there?
A branding session might be exactly what you need to make 2022 your most profitable year yet!
Share More than Before/After’s
Showing off your work is definitely important — especially when you can share where you client started before the appointment.
But how well do they understand your services and the client experience you create before booking that appointment?
Keep reading to learn 3 types of images estheticians should be posting on social media!
1. Show Your Space
Build trust with prospective clients by showing them your studio space.
These types of photos can:
show clients what to expect during an appointment
reduce anxiety regarding any uncertainties
clearly understand and envision themselves receiving one or more of your services
2. All the Fine Details
Let clients see what they can expect since they likely won’t be able to watch during their appointment.
Plus, it builds trust with prospects because it cements you as an expert in your industry because you’re letting them see what they normally wouldn’t..
3. The Luxury!
Capture how your services make your clients feel and how you better their lives and well-being. If you offer luxury services, let people know that it’s OK to treat themselves!
I mean, wouldn’t you want to book a facial after seeing this capture?!
Have more questions about brand photography for service providers? Click the button below to get in touch!
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Reach out to start planning your brand photography session!
