5 Reasons to Book a Lifestyle + Portrait Brand Photography Session
Brand photography just got a whole lot more customized!
Gone are the days of a cellphone being good enough to capture images for personal brands. To be taken seriously (and trusted by shoppers and prospective clients) it’s important to make sure it’s easy to see who is the ‘person’ behind the personal brand.
A Lifestyle + Portrait brand photography sessions lets you step front and center as a business owner. These images are instrumental in connecting with your audience on social media and your website — not to mention sponsored posts and online advertising.
Learn how a Lifestyle + Portrait photography session could benefit your brand!
1. Put the “Person” in Personal Brand
If you’ve named your brand after yourself, it’s important to let everyone know who the heck this person is. If you aren’t willing to get in front of the camera and shout your brand from the rooftops, who else will?
A Lifestyle session can be as formal or casual, luxurious or gritty, and as bright or moody as you want! The only thing to truly consider?
How does your selected style fit in with your branding, messaging, and industry? Your brand images should feel like a piece of the puzzle that was there all along, not an after thought or a time to truly experiment.
2. Give Yourself a Channel to Tell Your Story
A capture from a Lifestyle + Portrait session is a great way to pair a personal story with an image.
Sharing relatable stories (regardless of how silly or serious they are) is often the best way to connect with you audience. You can subtly train your audience to remember that each time you post a branded photo of yourself, they can expect a caption that provides some relatability.
3. If You Don’t Invest in Your Business, Why Would Anyone Else?
The hard truth is that low-quality images scream low quality business.
Make sure your social media presence and website reflect the high-quality business you run by only sharing professional images. While cellphones are great for quick, spur of the moment behind-the-scenes, Reels or TikToks, it’s important to not let your iPhone images do all the heavy lifting.
Partnering with a brand photographer helps you capture the content you want faster and it let’s you leave the casual content for the social platforms!
4. See Yourself in a New Light
If your like me, you could use a confidence boost every now and then — especially if you’re in the early stages of launching your personal brand.
We’ve all heard “Fake It ‘till You Make It” but a Lifestyle + Portrait session takes you out of the faking it part of the journey by showing you that you’ve already made it.
You’ve already taken the leap into being an entrepreneur! Seeing yourself front and center in a brand photos that perfectly reflect your individuality and your business can do wonders for your confidence when you’re starting out.
It’s easy to compare your beginning to someone else’s middle — so why not give yourself a gift of looking the part that you already have?!
5. Humanize Your Brand — People Connect With People
When was the last time you felt a connection to an influencer or personal brand you found scrolling through Instagram?
I’m not talking about stumbling upon someone who you happened to find and liked a post or sent it to a friend and then moved on. That’s not true connection.
I mean a personal brand that stood out from the pack because you connected with the individual as much (or more) than the product or service because they seemed relatable and aligned with your own values. Honestly, you probably didn’t even realize they were selling you something because they were so relatable.
Who wouldn’t be pumped to support a brand that you felt so connected to because you had all the information and weren’t left with questions after just browsing their website?!
That is something truly special!
Remind your audience that you are a person. You’re a real person whose creating content that they enjoy and share. Remind them that your livelihood is directly impacted by each purchase. Your face and stories will connect with your audience to turn someone who’s casually scrolling into a follower, and a follower into a customer, then into an email list subscriber, and into a loyal customer who tells all their friends and sings your praises!
Aren’t those the kind of people you really want to attract anyway?
Inspired?
Reach out to starting planning your Lifestyle + Portrait brand photography session!
