5 Reasons to Book a Behind-the-Brand Photography Session
Brand photography just got a whole lot more customized!
Instead of focusing on the products you create or the services you provide, a Behind-the-Brand session focusing on the brand itself — the people, the workspace, the collaboration, and the behind-the-scenes action.
Pull back the curtain and let your customers see what goes on behind-the-scenes to build trust by humanizing your brand.
Learn how a Behind-the-Brand photography session could benefit your brand!
1. Give Your Clients a Front Row Seat
Share the spaces and processes of your brand that clients don’t often get to see. Whether that’s a warehouse space that isn’t safe or necessary for clients to visit in-person, or a process or service that they reap the benefits from but isn’t can’t witness firsthand, showing off these aspects of your brand build trust with prospects and shoppers.
While scrolling through social media posts or clicking through your website, including this type of imagery tells them that you have nothing to hide.
2. Don’t Tell to Sell — Show
If your brand relies on your sales team to quickly and efficiently explain complicated processes and techniques, a Behind-the-Brand session can put some new tools in their toolbox!
According to the University of Minnesota’s MIS Research Center, the human brain processes images 60,000 times faster than text. Even more so, Psychologist Jerome Bruner has found that people only remember 10% of what they hear, 20% of what they read, but retain 80% of things they see or do.
Forcing prospects to visualize processes or techniques can lead to miscommunication and unmet expectations — or them simply not retaining all of the information!
3. Show Off Your Team of Rockstars
It’s no secret — your team is who makes the magic happen! Showcasing the people behind the brand humanizes your work. This type of content can be used over and over in different ways
Social posts to recognize hard work and achievements
Careers page and job postings to recruit folks that can envision themselves working with similar people
Highlight the diverse range of people within your brand and why diversity in the workplace matters
If your team mostly works digitally and collaborates over conference room tables, that’s ok! We can still highlight the way your team works together (and the energy of those collaborations) in ways that opting for stock photos just can’t!
4. Focus on Your Capabilities
The best part about a Behind-the-Brand photo session? It highlights every capability of your brand. If your company had a dating profile, this would be the photo session to get a well-rounded library of images that get prospects swiping right!
From team collaboration to product creation, it’s a great way to showcase a multi-faceted brand with a lot of variety to offer its customers — especially when a single order passes through 10+ different processes before finally landing in the clients’ hands!
5. Humanize Your Brand — People Connect With People
When was the last time you felt a connection to a brand you found scrolling through Instagram?
I’m not talking about stumbling upon a company that could take care of that project you’ve been putting off or a brand that can quickly fill a “one and done” need.
I mean a brand that stood out from the competition online because you connected with the people of the brand as much as the product or service because they seemed relatable and aligned with your own values.
Who wouldn’t be pumped to support a brand that you felt so connected to because you had all the information and weren’t left with questions after just browsing their website?! If you could put faces to the people behind-the-scenes that would doing the work, wouln’t you feel more confident about purchasing from that brand?
That is something truly special!
Remind clients and prospective clients of the people providing the service they love so much. These are the people whose livelihoods are directly impacted by each purchase. These are the people whose faces and stories will connect with your ideal clients to turn someone who’s casually scrolling into a follower, and a follower into a client, then into an email list subscriber, and into a loyal client who tags you on social and sings your praises!
Aren’t those the kind of clients you really want to attract anyway?
Inspired?
Contact us to starting planning your Behind-the-Brand photography session!
