5 Ways Brand Photography Benefits your Business
Non-Tangible Benefits for the WIN!
I’ve heard just about every reason why a brand is forgoing updating their imagery:
“It’s not in the budget.”
“I have the new iPhone so I don’t need a photographer.”
“I don’t need photos of me — I sell products.”
The problem with this mindset is that it means you’re not seeing all the intangible benefits of brand photography.
Brand photography isn’t just having professional photos on your website — it’s about what kind of work those images do for your business!
The non-tangible benefits are even more valuable.
Here are 5 things Brand Photography Really Does for your Business…
1. Brand photography makes you look more professional
Brand photography makes you look professional because your photos are professional!
Consumers are more likely to invest in products and services from someone who looks professional. Think about the last time you stumbled onto a website looking to buy a product and immediately decided to forgo the purchase because you didn’t feel like the company looked professional or trustworthy?
This happens way too often!
2. Brand photography makes you trustworthy.
You guessed it… brand photography focuses on the person and teams behind a business which begins building trust with consumers.
Capturing and sharing the faces behind the brand, people will begin to trust you. You are no longer that random person behind a computer or an email.
It allows them to get to know you, and people are more like to buy from someone they know, like, and trust.
3. Brand photography saves you time (and stress).
Imagine not needing to sift through your phone’s camera roll or dig through old folders on your laptop. A brand photography session creates an entire folder of high-quality images that are ready to do the heavy lifting for you — no scrolling required!
While you’re at it, put away that selfie stick and step away from the ring light tripod. When you have a branding session, you no longer have to spend hours trying to take your own photos. Instead you’ll have well-lit, professional shots which will allow you to take that time you used to spend shooting and use it on growing other parts of your business.
Uncommon Collaborative clients have their images delivered via a private gallery, ready for instant download! Once downloaded, these images are zipped in a compressed folder and ready whenever you are!
4. Brand photography means saying goodbye to stock photos!
Sayonara, Stock Photos!
Stock photos certainly have their place, but as a placeholder, not as a permanent part of your website or brand. Professional photos of you, your services, and your products create visual content that stands apart from the crowd.
5. Brand photography provides a strategy!
A successful Brand Photography session requires a lot of planning. Creating a style guide and capture list is where a strategy must come into play.
Your brand photography strategy can (and likely does) overlap with your marketing strategy in order to create the visual content to pair with the rest of your package.
Because you no longer have to worry about finding images to post, that means that you will always have images ready to post — bonus points for those images being created in partnership with your marketing strategy!
That means no more inconsistently posting content. You can plan out your feed in advance — whether that’s in conjunction with graphics, illustrated quotes, Reels, or something else uniquely YOU!
Inspired?
Reach out to start planning your brand photography session!
