As a photographer, you might expect me to have strong feelings about stock photography – and you'd be right! But not for the reason you might think…

If you're a maker or you run a product brand, THIS IS FOR YOU!⁠ Posting the same product photos on social from your e-commerce product listings isn't cutting it!

For 2022, I’m focusing on having an intentional mindset. I’m pulling back the curtain and sharing 3 things I’m trying this year and 1 thing I’m calling quits on.

There’s a lot more that goes into selecting a photographer for your branding photography session than just having a camera!

The light & airy look is popular, but does it make sense for your brand? ⁠ If you want to stand out on social media, learn the branding aesthetic I'm excited to photograph more of in 2022!⁠

How well do they understand your services and the client experience you create before booking that appointment?

Lifestyle + Portrait Brand Photography sessions let you step front and center as a personal brand business owner. These images are instrumental in connecting with your audience online.

Focus on the brand itself — the people, the workspace, the collaboration, and the behind-the-scenes action. Let your customers see what goes on behind-the-scenes to build trust by humanizing your brand.

While it’s important to show the in’s and out’s of your product, it’s equally as important to show your customer who is making the product and how they make it!

To understand where the name Uncommon Collaborative came from, we have to start at the beginning. Here’s the story from the person who lived it - our founder, Bre McGee.

Become fluent in “Photographer” & you’ll never have to secretly wonder what all those random terms & phrases mean!

A look at a recent behind-the-scenes brand photography session featuring Susan Elwer, founder of Spoonful Apparel, a Twin Cities apparel company driven to inspire, encourage and feed children with every single sale!

A look at a behind-the-scenes brand photography session featuring Amanda Engstrom, esthetician and founder founder of Faces by Amanda.

A behind-the-scenes look at Sweet Mana, an eco-friendly company offering inspired, conscious & creative gifts, remedies & rituals for body, mind, home and soul.

Pull back the curtain and see what goes on behind-the-scenes at TyAnn Zeal Designs, a trendy and modern Minneapolis-based jewelry and home decor brand.

A look behind-the-scenes at Heaven on Earth Healing’s founder Theresa May, life coach and holistic therapist who leans into her intuition in everything she does.

A look back at a decade of growth for Uncommon Collaborative founder, Bre McGee.

We go behind-the-scenes at Burnsville-based craft studio, Socially Handcrafted, where ‘Crafting is Cheaper Than Therapy’ and ‘Closet Art’ doesn’t exist.

A look behind-the-scenes of Grandma Skills and founder, Michelle Danielson, creating knits for outdoor enthusiasts

A look at what’s important in the life of Uncommon Collaborative founder, Bre McGee. Taking a step back, taking a few deep breaths and reflecting on all there is to be thankful for in life.